The ability to be noticed on the shelf is critical to any brand. This is true for new items or an iconic brand such as Grey Goose vodka.

Part of the Bacardi family, Grey Goose is one of the most famous brands of vodka. From its beginning in the 1990s, Grey Goose has created its own sense of style and character, developing a loyal following.

Of course, the company is always facing competition, and Grey Goose prefers to bring its classic grey goose logo to the forefront for customers to quickly recognize. In partnership with Dapy, who manufactured the label and the bottle, Grey Goose’s logo is standing out even more thanks to its limited edition new electroluminescent label. The label’s components are integrated inside of it, and there is no wiring. It is waterproof, which is a key advantage.

Dapy is a leader in luxury packaging, focusing on high-end markets such as beauty products and liquors. David Jacquet, Dapy’s director of sales, says that Dapy USA was excited to introduce its latest creation for Grey Goose during the recent Luxe Pack NY. He adds that the technology, which Dapy has patented, puts the emphasis on the iconic grey goose.

“We worked over a year on this concept, including the patent lead-time,” Jacquet says. “We decided to concentrate on this technology to achieve a nice even white lighting on the full goose area.”

Jacquet notes that adhesion was one challenge that had to be overcome.

“Our engineers created a stunning electroluminescent label. The biggest challenge was to provide good adhesion of the EL film on the label frame and on the bottle because of the wide and complex goose shape,” Jacquet observes.

Jacquet says that the bottle is now reaching the shelves, and Dapy and Grey Goose are hopeful that their consumers will enjoy the new packaging. “The bottle is a limited edition and has just now been placed on the market,” Jacquet concludes. “It will be used over the summer. We hope the feedback will be positive. It is not only eye-catching but also a great promotional tool.”